With social and digital content rapidly evolving in the marketing space, brands and agencies find themselves asking why their social content and strategies keep failing. Whether a brand’s social media account isn’t growing, receiving “likes” or comments as expected, or worse, is experiencing a decrease in followers, the answer almost always boils down to what type of content is being posted. In fact, Sprout Social released their 2019 Index and stated, “Consumers want to be engaged and entertained before they buy, and that 50% of all marketers say that entertaining (posts) are more effective than discounts and sales content in helping reach their goals.”
The collegiate audience is one of the most complex and untapped resources for marketers, mostly because of the lack of research and understanding of college students. Why? Simply put, the landscape changes too rapidly. With social media revolutionizing the way marketers communicate with younger audiences in the last decade, strategic approaches to reach college students in effective ways also need to change.
The Bureau of Labor Statistics reported that in April (2019) 263,000 jobs were added to the economy, bringing unemployment to a mere 3.6%; the lowest it’s been since December 1969. 2019 is the year for graduates to, statistically speaking, be able to walk across the stage and into a full-time position.
More than 4.5 million degrees – from associate to doctorate – will be handed out in the 2018-19 academic year, resulting in a number of recent graduates entering the full-time workforce for the first time.