We’re going to share with you exactly what you should avoid providing (and what you should provide instead!) to Greek life students to keep your brand from being forgotten.

For this article, The Black Sheep surveyed over 200 college students involved in Greek life asking them to rank common promotional items from most to least desirable. Now, we’re confident that if you avoid the items below, you’ll be ahead of your competitors when it comes to reaching this key demographic.

Ditch: Wine Tumblers

Wine tumblers might seem like a chic and classy giveaway, but Greek life students aren’t as enthusiastic about them. These items often end up collecting dust. Instead of a wine tumbler, consider offering a cooler bag. Cooler bags are practical and versatile, perfect for those outdoor gatherings and events that Greek life students frequently attend.

Say No To: Trucker and Bucket Hats

Trucker and bucket hats might be trendy in some circles, but they rank low in terms of desirability among Greek life students. Hats can be hit-or-miss, and in this case, they’re more of a miss. Instead, opt for sweat or gym shorts, which are much more appreciated and regularly used by active students.

Avoid: Tank Tops

Tank tops, while great for summer, surprisingly don’t make a lasting impression with Greek life students. They’re seen as too seasonal and not versatile enough for year-round use. Hoodies, on the other hand, are a hit. They offer comfort, style, and practicality, making them a go-to item that students will cherish and use throughout the year, especially in those cold classrooms.

Skip: Beach Towels

Beach towels might seem like a fun and useful item, but they’re not as popular among Greek life students as you might think. They’re bulky and often end up forgotten in a closet. A much better alternative is a portable charger. Given the on-the-go lifestyle and digital obsession of the modern student, portable chargers are highly valued and frequently used, ensuring your brand stays top-of-mind.

When it comes to promotional items for Greek life students, it’s essential to choose items that they’ll genuinely appreciate and use. Wine tumblers, trucker and bucket hats, tank tops, and beach towels just don’t resonate with this crowd. Instead, focus on cooler bags, sweat or gym shorts, hoodies, and portable chargers to make a lasting impression and keep your brand visible.

Interested in better promo items for Greek life students? The Black Sheep is here to help! Simply Contact us and we can get you a quote within 3 business days!

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