Market Research
Whether you need help identifying your target demo for a new apartment building, or you need to find out if college students think your app is cool, we can help!
Market research can help you understand your audience.
Secret Shopping 🤫
Our Secret Shopping program crushes the competition by using actual college students, our Student Data Collectors, to get an authentic assessment of the customer experience for your brand. Real students = real student experiences for accurate feedback.
We currently offer Secret Shopping for:
If you have alternative ideas on how our Student Data Collectors could help collect valuable information for your brand, we’re all ears!
Our discreet student shoppers will provide candid feedback in weekly reports that include both point-value scoring on custom questions AND written feedback on their experience shopping your brand. We’ll deliver an overall analysis report comparing scores and feedback across markets and/or types of inquiries at the end of your campaign.
We’re here to deliver a genuine evaluation of your brand by real students so you can identify gaps for improvement and make sure performance is truly up to your standards.
Data Surveys 📊
Understanding your target audience is crucial for your brand! Let us help you get realistic answers to your questions with our Data Surveys.
We’ll create a survey based on your goals whether it’s to help identify your target demo, get feedback on your brand, or answer any custom questions that will help move your business forward.
We share surveys:
With our large student database, we can blast out surveys online across the US or in specified markets. With the help of local students in the field, we can also get surveys out on campus with QR codes linking to the survey.
We’ll deliver survey results with high-level takeaways so your brand can better understand its audience.
Focus Groups 🙋
If you’re looking for more in-depth feedback on your brand, let us put together a select group of students to run a focus group. We’ll connect virtually with a small group of students from campuses across the US or from select markets and discuss custom questions that spark conversation.
We’ll deliver a written report with detailed notes from the feedback provided by real students during the discussion so you can better understand the nuances of customer feedback you may not get from a more straightforward data survey.
Social Media Usage and Media Consumption Survey 2020
In October 2020, The Black Sheep carried out a national survey targeting college students to understand their media consumption habits when it comes to social media platforms. Primarily, what apps do students use, and most importantly, why. These results help those targeting the Gen-Z audience understand how to reach this audience and on which platforms. …
How We Supplied 50,000 Shampoo Samples to College Students in 12 Days
Head & Shoulders recently debuted a new men’s 2-in-1 product that The Black Sheep was set to distribute to men at college campuses during the spring 2020 semester. But, as universities shut down due to COVID-19, The Black Sheep was left with a campaign that was less than half-executed, and Head & Shoulders was left…
Stories or Feed Posts: Which is Best for Your Influencer Campaign?
Since the dawn of Influencer Marketing, the In-Feed Post was the go-to option for most Influencer campaigns due to its easy to understand metrics. However, with the evolution of how Influencers are using social media, sponsored Instagram stories are now becoming more prevalent in media campaigns. According to recent studies, 39% of Instagram users became…