Our Story

It all started in Atish Doshi’s dorm room at the University of Illinois in 2008. Our organization began as a satirical college newspaper on campus, writing content for college students about their campus culture, their peers, the news, and all with that snarky humor only college kids understand. We expanded our presence slowly but surely to universities across the US and leaned into marketing local businesses and student housing properties on campus using our tapped-in voice. Our network of students grew, our content evolved, and our clientele expanded. The history we have in the college space has made us one of the top marketing agencies for reaching college students across the nation!