Paid Advertising can help you spread brand awareness, drive traffic to your site, generate conversions, and engage your audience.
Social Media Ads 📱
Social creatives are our specialty! We create dynamic video ads in styles that are native to the different platforms we serve them on. Engagement and cost-efficiency are our top priorities when it comes to paid social.
We specialize in TikTok, Snapchat, and Instagram (after all, that’s where Gen Z is spending most of their time), but we choose the right platform to reach your target audience.
Our social video ads utilize:
We create, schedule, deploy, and report on your targeted social ads.
Paid Search Ads 🔍
If you’re looking to drive conversions on your website, paid search ads are they way to do it. Unlike a lot of other ad products that work to reach your audience in their environment, paid search ads bring interested users right to your brand.
Users who are Google searching for solutions that your brand can provide will be served ads based on keyword targeting, and are the most likely to take action on your website as a result of actively searching the internet.
We work with our trusted digital partner Ntooitive to create, deploy, optimize, and report on your campaign through Google. We’ll deliver reports breaking down keyword performance, impression, engagement, and conversion points we’ve tagged on your website i.e. phone calls, form fills, apply now clicks, etc.
Digital Out-of-Home (DOOH) 🌇
Digital Out-of-Home, or “out-of-phone” as we like to call it, is an amazing way to bring the digital content users engage with every day on their phone to digital advertising screens out in the real world. We target students through screens all around campus – Transit stops, campus buildings, bars and restaurants, gas stations, grocery stores… wherever the digital venues are available in your market.
DOOH allows you to reach students at scale with dynamic video and image creatives that are unskippable. The wide variety of indoor and outdoor digital venues along with other concurrent social media campaigns, create omnipresent exposure across and around campus.
This product is extremely customizable by location, venue types, budget, campaign duration, etc. to fit exactly what your brand needs.
Our services include:
We’ll make sure your ads and campaign plan will help you reach your objectives and serve vibrant ads to your target audience. We’ll closely monitor your campaign, provide weekly progress reports, and adjust where needed to maximize delivery.
Creative Only 🎨
Social creatives are our specialty! If you’ve got strategy and deployment covered, we’re here to help send you our vibrant ad creatives and let you handle the rest.
It’s important to make your creatives native to the style of the platforms they’ll be served on, just let us know what platforms you’re utilizing and we’ll design ads to engage your audience.
Our social video ads utilize:
Just brief us on your brand and goals, and we’ll create dynamic video ads to break through all the noise online.
4 Worst Promo Items for College Students: Student Survey Results
We know our target audience which means we know the best AND the worst promo items for college students. We’re here to share with you exactly what you should avoid providing college students to keep your brand from getting forgotten. For this article, The Black Sheep surveyed over 200 college students about what promotional items…
Top 4 Promo Items for College Students: Student Survey Results
A marketing firm should know what its target audience wants, right? Of course! And promo items for college students should be no different. Now, we’re going to share with you exactly what you should be providing college students to keep your brand top-of-mind. For this article, The Black Sheep surveyed over 200 college students about…
Social Media Usage and Media Consumption Survey 2020
In October 2020, The Black Sheep carried out a national survey targeting college students to understand their media consumption habits when it comes to social media platforms. Primarily, what apps do students use, and most importantly, why. These results help those targeting the Gen-Z audience understand how to reach this audience and on which platforms. …