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Stories or Feed Posts: Which is Best for Your Influencer Campaign?

Since the dawn of Influencer Marketing, the In-Feed Post was the go-to option for most Influencer campaigns due to its easy to understand metrics. However, with the evolution of how Influencers are using social media, sponsored Instagram stories are now becoming more prevalent in media campaigns.

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How to Measure the Success of Your Influencer Campaign

With 80% of brands planning on utilizing Influencers in their 2020 marketing plan, it should come as no surprise that Influencer Marketing is the fastest growing Industry sector. However, apart from the manufactured β€œcandid” photos and glowing testimonials, what is the substance behind the Influencer science? Check out these ways to measure whether your Influencer… Read more »