Why Social is Important

For more info on how we can help you with social media, contact us at hello@theblacksheeponline.com

In both 2017 and 2018, we polled over 1,000 18-24-year-olds about their daily social media usage in order to get an accurate read on how and where students are spending their time. Overall, we found that students are spending more and more time on Instagram and Twitter. If your business’ main clientele is 18 – 24 year olds, it is vital to long term success to utilize these platforms, and we’re here to help illustrate why your business needs to as soon as possible in order to gain all of the benefits that social media can offer.


Overall, we found that regular usage of both Instagram and Twitter has, on average, increased across the board among all demographics from 2017 to 2018.


Twitter and Instagram are places where students spend a huge chunk of their time. If you’re not on these platforms, you’re missing out on a massive channel for getting your brand in front of your target demographic.


Both Instagram and Twitter give you the ability to tell your demographic exactly what sets you apart from the competition. Let the students know that you’re a brand that takes feedback seriously by having conversations on Twitter, or show off why you’re the best option on campus by posting high quality imagery to Instagram.


Not only did Instagram Stories see a 23% increase in daily usage from 2017 to 2018 among college students, but students also became almost twice as likely to view stories from brands.


Social allows customers to sends questions, comments and concerns to you through posts and direct messaging.


The ability to build an engaged following of your audience has never come at a lower cost. Getting started on social media is 100% free, as are the analytics that you receive from your content and accounts. However, Social media success is a long term play, not a short term, so you’ll need to know exactly where you want to go and how you intend to get there by creating a social media strategy and investing the time into tending to it every single day.

This is where The Black Sheep comes in. We have 500,000 social media followers across 60+ campuses, with some campuses obtaining as much as 80%+ campus penetration. From years of experience, we know how to adapt to the culture of a campus and create content that students share and engage with, and no one does this better than us. 

For more info on how we can help you with social media, contact us at hello@theblacksheeponline.com