It has been a little more than a year since NCAA vs. Alston where the Supreme Court ruled in favor of student-athletes. As a result, the NCAA now allows student-athletes to receive compensation for their name, image, and likeness (“NIL”). What is NIL? NIL literally means name, image, and likeness. In the context of collegiate… Read more »
No matter how strong your marketing campaigns are, they will never be effective without a good reputation among consumers. A good reputation is also difficult to hold on to–particularly because consumers are more likely to tell their friends about a poor experience than a positive one. Combine that with nearly half of consumers refusing to… Read more »
The Black Sheep values personal and professional development across the organization. One of our ongoing initiatives is a monthly book club culminating in a group discussion about how it applies to our lives and our business. On the docket: Inclusify, by Stefanie K. Johnson.
In a digital world, it’s good to create balance. New estimates from eMarketer show that U.S. advertisers will spend more than $129 billion on digital advertising in 2019, and more than $109 billion on “traditional” advertising; making it the first time ever, that U.S. digital advertising will make up more than 50 percent of the… Read more »