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5 Proven Steps to Recovering Your Brand’s Reputation

No matter how strong your marketing campaigns are, they will never be effective without a good reputation among consumers. A good reputation is also difficult to hold on to–particularly because consumers are more likely to tell their friends about a poor experience than a positive one. Combine that with nearly half of consumers refusing to… Read more »

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5 Proven Steps to Recovering Your Brand’s Reputation

No matter how strong your marketing campaigns are, they will never be effective without a good reputation among consumers. A good reputation is also difficult to hold on to–particularly because consumers are more likely to tell their friends about a poor experience than a positive one. Combine that with nearly half of consumers refusing to… Read more »

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How to Promote Candid Feedback

The first step to gathering candid feedback is to ask for it! In theory, this sounds so simple, ask for feedback and you shall receive, right? Not always. Often when a leader merely asks their team members for feedback, they might receive some responses, and while some of it could be beneficial, a vague request… Read more »

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Hiring Students Is Hard – Here’s How We’re Making It Better

It can be difficult to connect with students when they are focused on their studies and their social lives on campus. Even though we specialize in working with and talking to college students across the United States, we didn’t get here without a lot of introspection along the way.

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Why You Should Execute Online AND Offline Marketing Campaigns

In a digital world, it’s good to create balance. New estimates from eMarketer show that U.S. advertisers will spend more than $129 billion on digital advertising in 2019, and more than $109 billion on “traditional” advertising; making it the first time ever, that U.S. digital advertising will make up more than 50 percent of the… Read more »