In October 2020, The Black Sheep carried out a national survey targeting college students to understand their media consumption habits when it comes to social media platforms. Primarily, what apps do students use, and most importantly, why. These results help those targeting the Gen-Z audience understand how to reach this audience and on which platforms.
Head & Shoulders recently debuted a new men’s 2-in-1 product that The Black Sheep was set to distribute to men at college campuses during the spring 2020 semester. But, as universities shut down due to COVID-19, The Black Sheep was left with a campaign that was less than half-executed, and Head & Shoulders was left… Read more »
Since the dawn of Influencer Marketing, the In-Feed Post was the go-to option for most Influencer campaigns due to its easy to understand metrics. However, with the evolution of how Influencers are using social media, sponsored Instagram stories are now becoming more prevalent in media campaigns.
In August, following an announcement in March and partial implementation in June, social media platforms began radically altering their targeted ad platforms, and student housing got it the worst. Gone are the days of microtargeting specific ages and geographic locations, now you’re stuck throwing darts blindfolded. What happened, and what can you do about it?
You know that streaming is the primary way those ages 18 to 24 watch shows and movies. However, it may surprise you to find that their preferred streaming platforms vary, as students take price, quality of content and convenience into consideration. So, what exactly are college students watching, and where?
The collegiate audience is one of the most complex and untapped resources for marketers, mostly because of the lack of research and understanding of college students. Why? Simply put, the landscape changes too rapidly. With social media revolutionizing the way marketers communicate with younger audiences in the last decade, strategic approaches to reach college students… Read more »
The Bureau of Labor Statistics reported that in April (2019) 263,000 jobs were added to the economy, bringing unemployment to a mere 3.6%; the lowest it’s been since December 1969. 2019 is the year for graduates to, statistically speaking, be able to walk across the stage and into a full-time position.
More than 4.5 million degrees – from associate to doctorate – will be handed out in the 2018-19 academic year, resulting in a number of recent graduates entering the full-time workforce for the first time.
As 70% of Black Sheep employees are under the age of 25, and 50% of our employees graduated college in the last two years, we know a thing or two about hiring college students; which is why we’re sharing our best tips and advice for recent grads entering the workforce and companies looking to hire recent graduates.