With 80% of brands planning on utilizing Influencers in their 2020 marketing plan, it should come as no surprise that Influencer Marketing is the fastest growing Industry sector. However, apart from the manufactured “candid” photos and glowing testimonials, what is the substance behind the Influencer science? Check out these ways to measure whether your Influencer… Read more »
In a digital world, it’s good to create balance. New estimates from eMarketer show that U.S. advertisers will spend more than $129 billion on digital advertising in 2019, and more than $109 billion on “traditional” advertising; making it the first time ever, that U.S. digital advertising will make up more than 50 percent of the… Read more »
You did it, you pulled the trigger and hired someone right out of college. Maybe you had a good feeling about the candidate, maybe you were looking for someone young in the first place, or maybe this was the best you could do with your budget.
The Black Sheep isn’t a huge shop– there’s about 20 full-time employees, a few part-time interns, and a boatload of college-level contractors that make our ship sail smoothly. That’s why, when we make a hire, it’s such a big deal; we need to get it right. If we make a mistake with a hire, we’ve… Read more »
We’re assuming that you’re reading our blog because you’re a marketing pro looking for ways to better connect with the 18-to-24-year-old demographic. And while you’re going to learn a lot in this post, we’re going to start by stating something obvious — college students are on social media 24/7 (duh!). Having a deep understanding of… Read more »
YouTube is used by more than 94 percent of 18-to-24-year-olds. That’s more than Facebook (80%), Snapchat (78%), Instagram (71%) and Twitter (45%). Not utilizing YouTube? Then you’re missing out. Utilizing YouTube, but aren’t seeing the results you expected? Cool, we’re here to give you some tips on the best ways to engage younger audiences on… Read more »
With social and digital content rapidly evolving in the marketing space, brands and agencies find themselves asking why their social content and strategies keep failing. Whether a brand’s social media account isn’t growing, receiving “likes” or comments as expected, or worse, is experiencing a decrease in followers, the answer almost always boils down to what… Read more »