In October 2020, The Black Sheep carried out a national survey targeting college students to understand their media consumption habits when it comes to social media platforms. Primarily, what apps do students use, and most importantly, why. These results help those targeting the Gen-Z audience understand how to reach this audience and on which platforms.
Head & Shoulders recently debuted a new men’s 2-in-1 product that The Black Sheep was set to distribute to men at college campuses during the spring 2020 semester. But, as universities shut down due to COVID-19, The Black Sheep was left with a campaign that was less than half-executed, and Head & Shoulders was left with 50,000 shampoo samples they wanted to get in front of college men.
Since the dawn of Influencer Marketing, the In-Feed Post was the go-to option for most Influencer campaigns due to its easy to understand metrics. However, with the evolution of how Influencers are using social media, sponsored Instagram stories are now becoming more prevalent in media campaigns.
With 80% of brands planning on utilizing Influencers in their 2020 marketing plan, it should come as no surprise that Influencer Marketing is the fastest growing Industry sector. However, apart from the manufactured “candid” photos and glowing testimonials, what is the substance behind the Influencer science? Check out these ways to measure whether your Influencer efforts are giving you the viral bang for your buck.
In August, following an announcement in March and partial implementation in June, social media platforms began radically altering their targeted ad platforms, and student housing got it the worst. Gone are the days of microtargeting specific ages and geographic locations, now you’re stuck throwing darts blindfolded. What happened, and what can you do about it?
You know that streaming is the primary way those ages 18 to 24 watch shows and movies. However, it may surprise you to find that their preferred streaming platforms vary, as students take price, quality of content and convenience into consideration. So, what exactly are college students watching, and where?
In a digital world, it’s good to create balance. New estimates from eMarketer show that U.S. advertisers will spend more than $129 billion on digital advertising in 2019, and more than $109 billion on “traditional” advertising; making it the first time ever, that U.S. digital advertising will make up more than 50 percent of the market. So, while digital advertising is king, integrating offline marketing campaigns are still very relevant and important in order to reach target audiences.
You did it, you pulled the trigger and hired someone right out of college. Maybe you had a good feeling about the candidate, maybe you were looking for someone young in the first place, or maybe this was the best you could do with your budget.
The Black Sheep isn’t a huge shop– there’s about 20 full-time employees, a few part-time interns, and a boatload of college-level contractors that make our ship sail smoothly. That’s why, when we make a hire, it’s such a big deal; we need to get it right. If we make a mistake with a hire, we’ve wasted time interviewing, time onboarding, time training, and time, probably, firing and starting the whole process over. It’s bad news.
We’re assuming that you’re reading our blog because you’re a marketing pro looking for ways to better connect with the 18-to-24-year-old demographic. And while you’re going to learn a lot in this post, we’re going to start by stating something obvious — college students are on social media 24/7 (duh!). Having a deep understanding of college students and their engagement habits, The Black Sheep has seen the most success reaching 18 to 24-year-olds using digital ads for lead generation, brand awareness and promoting events and special offers. Below are some of our best tips when it comes to executing a successful digital ad campaign: