It has been a little more than a year since NCAA vs. Alston where the Supreme Court ruled in favor of student-athletes. As a result, the NCAA now allows student-athletes to receive compensation for their name, image, and likeness (“NIL”).
What is NIL?
NIL literally means name, image, and likeness. In the context of collegiate sports, it refers to the compensation deals that brands make with a student-athlete in order to use their likeness in their marketing efforts. These deals can be for money or in-kind compensation with tickets, merchandise, or other products.